Most teams do not need more churn data.

They need fewer excuses to ignore the data they already have.

That is the uncomfortable part.

By the time leadership says “we lost the account,” the real work was already over. The signals were there. The scorecard was possible. The warning was visible. What failed was the moment where someone had to price the risk, own the route, and act before the postmortem got a calendar invite.

My new Profit With Proof piece, The Churn You Can Predict, is about the lightweight review ritual most teams still do not have, and why the costliest mistake is waiting until churn looks clean enough for finance to notice.