If you can buy the products in the movie just by touching the screen, they you should also be able to adjust the bust size and neckline of the "actress." I think we're practically there already. Why would anyone go to a movie ever again? Which has already been happening, without that particular feature. Going out and doing stuff in general, whether it's movies, or bowling, or whatever, is in decline because folks are just too engrossed in their devices. The future isn't in stuff that people have to go out for, it's in finding ways to profit off that digital engrossment, ensuring that it not only continues but deepens.