Gisele Bündchen just became Garnier’s first global ambassador in their 120-year history. As Garnier states, she is their global wellness ambassador.

Mass brand and wellness global influencer in a very strategic timing. But what I find smart about it is the type of influencer: she is known for wellness, healthy living and has published a book on nutrition. Garnier hasn’t only increased the reach to her audience but also strengthened their brand’s DNA and their image.

I’m breaking down in the next days how beauty brands can increase brand awareness and new customer acquisition in my next private briefing.

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