I couldn't care less whether anything that I publish here or anywhere else is “on brand.” What does that even mean? Aside from the troubling/ridiculous livestock connotations of the term “brand” to begin with, what is my personal signal or signature anyway? It's precisely whatever interests me and wants to come through me in this moment, without fundamental regard for its fortunes or reception.

Well-crafted communiques that are tuned for clarity of expression in the context of the total rhetorical moment—yes.

Manipulative and extractive attempts to maximize some pre-selected outcome based on gainful egoic notions of self-conscious success—no.

The inbuilt serendipity of this dream of me-plus-world will serve as a synchronicity machine to make the right connections manifest themselves. All I have to do is show up and cooperate with what happens to be my deepest identity and impulse in the first place. Any apparent “effects” are really just side-effects, things to observe and enjoy along the way without grasping at them, assigning them any presupposed value, or making some programmatic goal out of controlling how they land and what this does or doesn't accomplish in rounding out some image of me in my own or anyone else’s mind.