we didn’t say it explicitly in this piece, but it’s heavily implied — music discovery feels more satisfying when it takes some work.

but work doesn’t mean it should be a SLOG. the work is the fun part. isn’t it more fun to stumble on a new band yourself (or through a friend’s rec) than to have it fed to you by a (sponsored?!) algorithmic feed? that’s rhetorical, btw. there’s only one right answer.