Differentiation is underrated on LinkedIn.
Everyone's saying the same things. Posting similar content. Using identical hooks.
LinkedIn's CMO was direct: "It's not interesting and it's not effective."
The question isn't "What should I post?"
It's "What do I know that others don't? What perspective is uniquely mine?"
Your experience. Your failures. Your niche expertise.
That's what cuts through the noise.
What's one thing only you could write about?