So many professionals new to LinkedIn measure the wrong things.

When you start, success is not:

Going viral on a post.

Hitting a follower milestone in the first three months.

Being invited to speak at a conference.

Being recognised as a thought leader before you've posted ten times.

The goal for your first 90 days is this:

Post consistently. Every single week.

That's it.

And when you do, take a moment to acknowledge it.

Most people who say they're going to start never do.