I’m resharing this from Sophie Gregory because it lands right on something I’ve been thinking about since I wrote my recent piece on organic dairy, which leaned on her Nuffield report.

memypigsandi.com/p/can-…

Since publishing, I’ve had a few farmers message to say they converted to organic and their profits have tripled!!! If we can make that shift work in one sector, why not more.

Sophie’s point is simple and it’s right. The future of organic dairy will not be won in the field alone. Standards and science matter, but the public conversation moves on without us if we don’t tell the story well. Simple storytelling sells, and organic has often been too quiet, too technical, or too fragmented to cut through.

I loved the real world examples she shares, taste being the hook in Hungary, Yeo Valley building trust before people even clocked the word organic, Denmark making organic feel normal through clear visuals and public procurement. It all comes back to clarity and confidence. People do not buy a system, they buy a product, a feeling, a reason to say yes.

I’m a huge advocate of farmers telling their stories. Being open and bringing people behind the farm gate is what sold our pork, because it built trust.

Organic has the substance, now we need to get better at making it visible and relatable.