Paul Graham's classic essay argues that taste is crucial for creators. True innovation comes from an "extremely rigorous taste" and the ability to satisfy it, not just technical skill. He outlines principles of good design: simplicity, timelessness, solving the right problem, and more. Great work often starts by noticing and fixing what's ugly. In an AI era where anyone can generate content, this discerning taste becomes the key differentiator—deciding what is truly worth making.

As creation becomes effortless, how do we cultivate the taste to know what we should build?

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