In a society of depressive hedonia, in which we are all missing something, but never given the tools with which to achieve that something, corporations are incentivized to sell us the ersatz version of those things. The more disconnected and lonely and anxious we become, the more there is a market opportunity to sell quick hits of pleasure and comfort—which explains why non-nutritious, fat- and sugar-laden foods are an ever-growing industry, why drugs are becoming ever-more powerful and ever-more people are using them, and why social media has begun to replace less dopamine-intensive forms of entertainment.