Tobacco took 30 years to get its reckoning. Opioids took 20. Social media went mobile in 2013, which means we’re right on schedule. Why is this happening now? Juries. Judges are trained to strip emotion out of the analysis. Juries are not, and these juries are made up of parents whose kids have struggled with self-harm, addiction, and predatory contact online. They feel lied to. And they rendered their verdict accordingly.