Almost all human problems boil down to an unmet need in a person’s life.

If you want to be the kind of person who transforms people’s lives, help them with their unmet need!

This may sound oversimplified, but it’s a clear starting point. Instead of wading through a sea of different frameworks, trying to figure out which to use for which person, just focus on identifying a person’s unmet need and how they can add it back to their life.

I call this need their “Primal Question”.

In all the frameworks I’ve studied over 20 years, it’s the fastest way to create transformation for a friend or client.