You always own your intellectual property, mailing list, and subscriber payments. With full editorial control and no gatekeepers, you can do the work you most believe in.
I liked this line: "[good cult...] how we foster a sense of belonging through supporting individual thought, respectful discourse, and the amicable honoring of difference. "
Individual thought without ridicule is a rare thing these days.
I would argue (or agree) that we have several cults now representing our fractured society (mass formation psychosis). Are you a republican that can have a discussion with a democrat or democrat that can talk openly with a republican? Will you vote for one party without questioning if they deserve your vote?