I’m not on TikTok — I know that it could be so good for my business, but I can’t work up the will to do it. Frankly, I don’t even enjoy being on it as a user. It is a very obnoxious form of sensory overload. The constant flicking for next, next, next video and the heavy sprinkling of ads for cheap thrills are too much. I can’t imagine spending hours to shoot and edit a video that people will watch for a second and swipe away. Instagram fills up enough of my time, anyway.