“Write in your voice, write in your style. You want people to join based on who you are and what your personality is, the stuff you share. If you do it the other way, where you’re just following people’s advice and you don’t enjoy it, it shows. If you’re just sharing AI content, no matter how human-like the AI content can get, if you’re not in it, behind it, doing the Notes, engaging with people, it doesn’t look real or doesn’t match, then people are going to know. So it’s just easier to be real. I’m not saying you can’t use AI for certain things, and you can’t use templates for other things, but make sure you’re putting your touch on it. And that, to me, is the key.”