Today, my book The Strategy Trap: Why Companies Fail at Execution and How to Get It Right is officially out!

Most strategies fail.

The number one reason is poor execution.

There are countless books on how to write a strategy. There’s far less guidance on how to carry one out once real people, real tradeoffs, and real constraints show up.

I wrote this from an operator’s point of view — someone who’s been there, made the mistakes, and learned what actually breaks execution and what helps.

But I didn’t want this to be just my perspective.

So I interviewed more than 60 other operators across industries and company sizes, representing over 1,000 years of real operating experience.

What I kept seeing was the same pattern: execution fails when leaders don’t create the right conditions for their teams to bring strategy to life.

In the book, I break those conditions down into a simple, practical system,

The Six Cs:

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Co-creation

Clarity

Capacity

Communication

Coordination

Coaching

Each one comes with concrete tools, real examples, and hard-earned stories from the field, so you can apply it with your team, not just nod along.

My goal with this book is simple:

to be practical, usable, and genuinely helpful for leaders who want to see their strategies turn into real decisions, real behavior, and real results.

If execution has ever felt harder than it should be, this book is for you.

***Launch Day Offer***

To celebrate today’s launch, I am sending out signed bookplates to everyone who purchases a hardcover copy during the first 24 hours. I wanted to find a way to personally thank those of you who are supporting the book on day one.

How to get yours:

1. Order The Strategy Trap hardcover today.

2. Take a screenshot or photo of your receipt.

3. Send it to me via DM or email it to kevin@mistereadvisory.com with your preferred mailing address.

I will get your signed bookplate in the mail shortly so you can add it to your copy of the book. Thank you again for being part of this journey!