I've been seeing more and more Boomer songs in new streaming series and movies. They are not entirely a bad fit, but the majority are. Example: Apple's "The Last Thing He Told Me," an above average mini series about the disapearance of a rich techie, opens with Springsteen's "Ghost of Tom Joad," and droression era folk song. "Air," the Air Jordan's biopic, closes with "Born in the USA." Both seem to be clear marketing decisions to draw boomers like me. The songs have Nothing to do with the shows. But how long will filmmakers write those checks when the miserable ROI on them become clear? Or... maybe they are good Film investments? I don't see it. I see original songs in films as having greater traction. At least they did in the pre-streaming world.