Dorothy from The Golden Girls was 53. Blanche was 54.

They were written as old women. Past it. The punchline. They’re my age.

Gen X controls £320 billion in annual UK spending. Brands give us 15% of their ad budgets. The rest goes to people who are, largely, broke.

New essay is up. It’s about the biggest blind spot in British marketing, and why the generation that survived the 80s with our dignity roughly intact is still being ignored by the people trying to sell things. Come and be furious with me. 🍵