Building a community online doesn’t happen by accident. It takes intention, consistency, and a whole lot of invisible labor.

We asked fine artist, author, and content creator Sari Shryack for her advice on how creators and brands can authentically foster community online, and she didn’t disappoint. 

“At its core, I think the rise in online communities speaks to how many people are craving places to connect with like-minded folks—especially when their real-life spaces might be lacking. There’s this loneliness that a lot of people are quietly navigating, and community platforms—when done well—can meet a real need.”

More insights from Sari and two other artists who are successfully connecting with audiences online here: