Technology enhancing quality of life without adding unnecessary complexity. Exactly. And, I might add, UNNECESSARY COST.

I'm not 'technology averse'. (Or cheap.) But I'm sure as hell not 'tech simply for the sake of tech' either. That's why I refuse to purchase a smart phone. Don't need all that 'tech' just to make or receive a call now and then, which is all I 'need' to do. And I have no interest in the other things a smart phone can do. Have this little gizmo sitting in my lap for that!