Roblox has collaborated with Sofi Tukker and Laufey to quietly launch The Block, an official and 'always-on music experience where the community comes to listen, perform, and connect'

The collaborations with Sofi Tukker and Laufey were two virtual concert experiences, where the artists performed every two hours across the weekend.

According to official Roblox data:

• 77,000 people watched the Sofi Tukker concerts

• 99,000 people watched the Laufey concerts

Roblox has been super quiet about this launch, presumably because the comms and PR teams are dealing with their biggest crisis yet in the wake of numerous lawsuits calling Roblox "a platform for s*xual predators."