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No one does it like New York. Their latest is an article about the subset of brides who are obsessed with getting their wedding covered by Vogue:

Vogue asks couples to submit a dropbox of 75 to 120 images arranged chronologically. “Something can sound like the most exciting wedding in the world on paper; it can have the fashion, the planner, the location,” says Hess. “But if the pictures aren’t up to scratch, then it’s not publishable, essentially.” That’s why Voguegenerally doesn’t confirm coverage until it sees the images. “So you have to tell the brides on their honeymoon, ‘Sorry, they said no,’”says Phillips. One woman in the fashion industry had a breakdown after Vogue turned her down. “She burned bridges with a lot of the friends who participated in her wedding as unpaid vendors, blamed the fiasco on all of her guests, and then she checked herself into a ‘trauma retreat’ for over a month,” says one of the attendees.

Apr 11
at
3:56 PM
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