Make money doing the work you believe in

I went to The PR Net Future Focus conference and left drunk on optimism. As a journo/editor who started at Vogue (in print) and has witnessed every seismic shift in the media landscape, seeing journalists, creators, and editors owning the stage—and their own brands/voices/narrative is thrilling (not to mention powerful).

The Media. Is. Not. Dead. It shapeshifted.

Shoutout to the powerhouses and my fellow Substackers who made the conversation so inspirational and informative. @Erika Veurink @Caroline Tell

The power is in our hands. Kudos must go to the Substack Team for creating "our platform" where I'm now reporting live from The New Front Row—style, storytelling, and sh*t we need to talk about.

And I'm not ashamed to say I'm a HUGE fan of AI (which naturally was the bot in the room). I'll ALWAYS write my own copy — but AI as a strategic sidekick? Where have you been all my life?

If you think it's going anywhere, it ain't. A co-founder of OpenAI says it took the internet 14 years to reach 900M users. AI did it in months. The express train has left the building.

This is the moment to be in the driver's seat.

Hamish McKenzie Farrah @Substack Substack

May 7
at
5:56 PM
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