It’s interesting, Substack feels like being in a country with very low inflation and a strong currency compared to other platforms.

The currency of course is engagement instead of money. There are far fewer likes and comments on here compared to the things I share on other parts of the internet, but they feel so much more substantial.

TikTok – and Instagram becoming like TikTok – devalued likes/views to such a degree that even massive numbers feel meaningless and empty. YouTube is somewhere in the middle but the inclusion of Shorts is pulling it in that direction.

And yet even just 10 people enjoying what I wrote on here feels amazing.

Maybe this says more about me than anything, but I’d rather 1 person spend 10 minutes reading what I wrote than 1,000 people liking something they’ll forget in 10 minutes.