I used to think that I was someone with “multiple interests”.

which made me think I had to choose: am I a writer? brand strategist?  storyteller? Or business consultant?

So, 3 years ago when I was working with someone to find direction for my business, and I was told that i had to pick only one thing, I simply couldn't do that.

So, decided to launch myself in two different “directions” at the same time.

I created two publications on substack:

• One is the Diary of a brand therapist to help solopreneurs find their voice to build a one person business around their on their knowledge and experience.

• Another called Dear Self Letters, where I write about building inner-authority and self trust through personal essays around relationship, work and our inner-lives.

And that’s when I finally understood that the reason why I used to think that I had “multiple interests” was because I referenced myself through external topics, instead of seeing how these different things come together to tell ONE SINGLE STORY.

The story of trusting who you are so you can express yourself to build a business that gives you ownership to live your life on your terms.

One can't exist without the other.. otherwise just half of the story is being told.

So, if you think you're someone with “multiple interests", maybe you just have to step back, look at it through a different angle, stop anchoring yourself on topics and start telling the whole story.