One of my key strategies with Interconnects is to develop the practice of making my work obviously compelling to a wider audience, keeping them hooked over time and wondering what I'm up to, etc.

It pays off so much on the downstream influence of your work to have direct audiences for it. These types of articles are a pure grind, but the directly convert hard earned reputation into success for projects.

Many people, especially academics, too far too many projects and invest too little in each. The amount of work just on distributing each project is fairly high. If you don't work on distributing it, don't expect to get new readers.

It'll seem like a lot of your audience already knows everything if you've mentioned it once, but repetition is key. People are busy, algorithmic feeds are fickle, and people don't remember points/brands until they've seen it many times.

Do the work (and read my post contextualizing why all my recent efforts are important)!

For people like academics, it’s as direct as “if you make more noise, you get more citations.”