In communities like Corvallis and Pullman, and schools like WSU & OSU, the athletic departments are not siloed off from the rest of campus and community. Shop keepers, hotel owners, restaurants, typically break even financially and rely on special event weekends to be profitable for the year.

I know in Pullman, COVID definitely revealed how important those home football weekends were to the economy. Many restaurants and businesses went under because of the disruption in the athletic department.