The problem — one of — with Musk is that he so desperately wants to be thought of as cool by the very people who hate him and everything he stands for that he continually seeks attention with damaging, irrational decision-making. Like a teenager, he believes contrarianism alone makes an interesting personality. When he realizes that remains insufficient to attract the recognition he so craves, he is left to settle for the blind adoration of the incels in his underpaid employ and in his replies, sycophants who refuse to assess Musk and his value to society by anything other than the questionably-acquired zeros in his bank account. For him and for all of us forced to watch, it is deeply embarrassing.