I always thought of makeup as an extension of how ornate and colourful the bodies of some animals or even some plants - think some extravagant flowers- are. And as a tool-using animal, we can perfect that art and take it to the extreme using it as a sophisticated tool for all manners of social signalling . However, what is interesting, and this practice is traditionally gendered (in Western societies but also elsewhere by and large). That is really interesting - R.K.F. explores the intricate cultural minefield that makeup is.