One cold DM can change your life but a lot of people never send them.

Why?

Because they are afraid they won't hear back? Laziness? Or just not worth the time investment?

These are excuses.

It's like posting here on Substack, if you are scared no one engages or no one sees the post, then it actually doesn't matter. I've experienced this loads of times.

So it's time for you to level up and start making new connections by cold messaging. It can literally change your startup, thinking, life, career or even a relationship.

This is what I do for five minutes every day - without fail:

Remember: If you do this for 365 days, you will make a ton of new friends and connections. People know people and most of the time, good people are willing to help.

Different types of ways on how to reach out to people:

1 - Be the supporter: If you see the person you want to reach out to working on something cool, you could send a gratitude message congratulating them on the progress so far as an example. These always go a long way and compound.

2 - The connector: Someone you actually want to reach / speak to: Don't waffle. Be super clear on what you want. Don't oversell your product - sell how your product can help companies win and become no.1.

3 - Make new friends: There are so many amazing people on this platform. If you see someone in your city who is also building - send them a message - it takes 30 seconds. There is a very high chance they will respond.

4 - Your personal career opportunity: You see a company you love and want to work with them - reach out to the founders directly and provide 3-5 thoughts on how they could make their product better based on your experience. Reverse the model - once you provide value, the founders will do the same for you. 99.9% of people never do this.

Finally, make sure there are no spelling mistakes - attention to detail is everything.

Stop waiting around. Go and meet new people today!

Some of my best opportunities have come from doing this so I hope it helps at least one of you!