Attention, Distribution and Direct.
That is what you need to win in this market as the following acquisitions prove:
TBPN --> OpenAI
The Hustle --> HubSpot
India Hackers --> Stripe
This Week in FinTech --> Plaid
Jack Altman --> Benchmark
Turpentine --> a16z
Makerpad --> Zapier
This will be the start of many.