We're at the end of The Creator Economy as we know it.

AI slop is everywhere. Content is becoming either timely or timeless. Does timeless content eventually become private? What does that mean for media? And what role does the creator play in it?

We are entering a new era for creators: The New Media Economy.

Attention. Distribution. Power. Taste.

Creators are going direct.

They are gatekeeping their premium content.

They are using community and distribution as a moat.

This is not just happening to creators, it's also happening to many tech companies.

They are hiring new types of roles: Heads of New Media, Heads of Storytelling, Chief Narrative Officers, Chief Clipping Officers, and Heads of Media Attention.

To help us understand where this category is going (and to help us understand what NEW MEDIA actually is), I want to introduce you to someone.

Recently, I sat down with Medium CEO, Tony Stubblebine, who shared the moments that led us to where we are today, where we’re going next, and the magical journey of becoming a successful new media creator in today’s era. We also talked about:

1. AI is making writing more generic. Creators are taking their premium content private. What should creators be thinking about?

2. Will AI models compensate creators? If not, what does this mean for creators who decide to take their content private?

3. AI models need on-going access to the latest high quality information. If the public internet turns to slop, there is no value. What does this mean going forward?

4. Medium’s incredible journey: from losing $2.5M a month to becoming a titan of the new media economy. Tony shares how he turned the struggling company around and where it is today.

The NEW MEDIA Economy is here.