Nicolas Cole (@nicolascole77): "Followers don't matter. Algorithms today show 90% of content from accounts you DON'T follow. Your For You page isn't your followers—it's strangers the algorithm thinks will engage. Everyone starts at zero. And everyone plays the same lottery game."

Make money doing the work you believe in

Followers don't matter. Algorithms today show 90% of content from accounts you DON'T follow. Your For You page isn't your followers—it's strangers the algorithm thinks will engage. Everyone starts at zero. And everyone plays the same lottery game.

Dec 26

at

3:27 PM

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts

Make money doing the work you believe in

Log in or sign up