Yes that's correct — email headers/footers are only attached to emails and not included in the post when rendered in substack reader or on your website. There is however there is a quite prominent "Upgrade to paid" button at the top of the web reader.

We've heard this request from a number of writers and will try to figure out a way to make it work. One question — are there any instances where it *wouldn't* make sense to show your email header/footer on a post in the Reader? Or is this what you want 100% of the time?

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