When it comes to personal finance, people somehow keep making the same mistakes over and over again. There’s very little creativity in the mistakes people make.

Take investing. Pretty much every influencer, every serious finance writer, and the financial media have been screaming for years: don’t mix insurance with investments. ULIPs are usually a bad idea. Endowment policies are usually a bad idea.

And yet, ULIP sales continue to grow and endowment plans continue to be sold. People continue to fall for the same pitches, despite all the articles, videos, and excel sheets explaining why these products are bad.

The same applies to health insurance, though I have a little more sympathy there. Health insurance is genuinely complicated. There are tiny clauses, room rent caps, waiting periods, exclusions, and conditions that most people don’t fully understand and then they find out the hard way, when they still have to pay out of pocket despite having a policy.

But with products like ULIPs and endowment plans, there’s no excuse. These are not impossibly complicated products. Even a cursory Google search will tell you the problem. And today, in 2026, you can just ask ChatGPT or Claude whether a product is a good idea, and they’ll usually show you the math, explain the catches, and give you pointers on what to do.

And yet, people still keep falling for the same thing.

Prateek from Zero1ByZerodha has made a really nice video on some of the biggest mistakes Indians make with investing and health insurance. It’s worth watching, and sharing with your friends and family too.