I see it every day on Substack, Medium, LinkedIn and X.

Posts that look perfect, perfectly formatted, perfectly grammatically correct, and perfectly... boring.

It’s the "AI Ghost Town".

People are using ChatGPT to churn out 10 posts a day, thinking volume is the path to "authority".

Volume without soul is just noise.

The world doesn't need more "10 Tips for Productivity" generated by a language model. The world needs your scars.

• The time you failed.

• The weird thought you had at 3 AM.

• The opinion that might get you cancelled.

So focus on that.