Proactive Insight Engine: This is where the proactive thinking happens. Isn’t every proactive AI doing some thinking? For example, Pulse proactively ‘thinks’ about what would be useful to the user. However, the bar gets higher if we want to elevate proactive thinking to proactive insights. If we look at it through that lens, Pulse is more like a personalized news feed, and its proactivity weighs heavily on the execution side of the proactive agent spectrum.