No way this isn’t going to sound petty or horn tooting, but I can trace almost every single media mention to what was very long, hard (and expensive) work that I and others at Belt (the publisher) did to secure coverage for Major Arcana, and it was done entirely outside the "Substack ecosystem”

“ I was very impressed by how John Pistelli’s and Ross Barkan’s utilized the Substack ecosystem to get a lot of press coverage last summer—I hope my book can benefit from a similar effect next summer.”