my cynicism was nothing compared to that of my students - nothing compared to a group of people who were, in effect, the target audience for those publishers who have invested so much in BookTok. This is anecdotal evidence I know - but it also feels like the kind of story that will soon spread far and wide. Because there was real force in what those students were saying. They hate BookTok. For them, it’s over. Five-years ago, it was interesting. Some of them were even posting. Now, it’s dull. It’s past. They look on influencers as a cynical racket.