I removed 28% of my subscribers in one shot.

Do you know why?

As Chus Naharro always says: the important thing is to have a healthy list of subscribers.

1. People who are interested in your content.

2. People who open your emails.

3. People who interact with your emails.

And those 3 points were not being fulfilled by those 20% of my subscribers.

At least based on the Substack statistics 😅

I can tell you: removing more than 400 subscribers is not an easy task. I was scared.

What did I?

1. I applied a filter to my list of subscribers in order to find those who never opened any email in the last 6 months. Let me know if you are interested in the filter, and I can give it to you.

2. I wrote an email to those subscribers explaining to them that I was going to remove them from the list if they didn't interact with the email (clicking a button).

3. I waited for 7 days.

4. I removed those subscribers who didn't click on the link I've provided.

What did happen later?

1. Around 7 subscribers clicked on the link and stayed in the list.

2. The rest did not come back (yet?).

I still see some subscribers coming back to the list (subscribing again), which is expected and fair, because they probably didn't see the email or changed their mind.

I just wanted to share this Substack Tale with you, just in case it helps someone.

Do you have some Substack Tale you want to share?

Cheers!