Good marketers can step into someone else’s world and see what they see. Build that muscle.

- Make burner accounts on TikTok, Instagram, and X for each niche you work in.

- Follow only the audience, creators, and brands in that niche. Search customers reviewing your products or services and see who they follow.

- Scroll with intent 3 times a week for 15 minutes. Bookmark what performs.

- Build a living customer avatar using actual customer accounts

Do this and you’ll start spotting what the customer actually wants vs what you want to make or think you should make.