Charity auction: buy the naming rights to the Blog with No Name

Save lives cost-effectively and get your name on the building? What is this, my dark twisted fantasy, or the future of philanthropy?

Blog with No Name (working title) is a blog about how sport is the most important of the least important things, actually. And naming rights are as sporting as sports washing.

We are selling the exclusive rights to name the Blog for our first month, or our first 4 posts after the auction closes, whichever takes longer.

Blind auction. Reserve price £100. Proceeds to GiveWell (Top Charities Fund): givewell.org/top-charit….

If you bid £3000, you'll save one expected life.

The bidding has begun, deadline and opening day TBA. Bid here: forms.gle/kxLsvHhyRHKho…

And the better this goes, the more likely we are later to auction off a longer-term deal..