You're at an event or a call with a potential client.

They ask "so, what do you do exactly?" Most people immediately answer with what they do. "I help companies achieve X through Y." Sounds professional. Means nothing to them.

What that client actually wants to hear is whether you can solve their problem, not your pitch. Describe the exact pain you solve, how you go about solving it, and let them connect the dots themselves.

One paragraph. Then shut up.

If the problem resonates, they'll be dying to tell you all about theirs.