Geeze, can anyone feel the heat in here?

I never realized what a heatmap was in the world of SEO or how many there were.

There are:

📌 Click Heatmaps – See where users click the most. Are they engaging with your CTAs?

📌 Scroll Heatmaps – Find out if key content is seen or ignored.

📌 Mouse Movement Heatmaps – Track where users hover (a proxy for eye tracking).

📌 Attention Heatmaps – Identify hotspots where visitors spend the most time.

And you don’t have to be a large company. Even SMBs can take advantage of heatmaps. You just have to be strategic about it.

✔️ Focus on high-impact pages (home, services, landing pages).

✔️ Use session recordings to see how individual visitors navigate.

✔️ Pair heatmaps with Google Analytics for deeper insights.

✔️ Start with Microsoft Clarity (free, optimized for low-traffic sites).

Search engines prioritize user experience (UX). If visitors struggle to navigate, don’t engage, or drop off quickly, your rankings can suffer. Heatmaps help you adjust layouts, optimize CTAs, and ensure key content is seen—all leading to better retention, conversions, and rankings.

Have you tried heatmaps yet? If you have, let me know what your challenges were with them. I would be interested in hearing.