Some people know exactly how to present their struggles. They know the right words, the right tone, the right emotional appeal. Abdo is not one of those people — and that’s precisely why I’m asking you not to overlook him.

He’s 25, a university student, a young father himself, and the sole provider for a family of five. His elderly father lost three fingers in an explosion during the genocide. His mother is elderly. His brother lives with mental illness and needs weekly medication. His sister requires monthly treatment that costs more than the family can afford. They live in a tent that costs $150 a month, and even that is a stretch. Their basic needs — food, medication, shelter — add up to far more than they can cover. They need $500 a month just to live with a minimum level of stability.

And yet, when Abdo shares his campaign, he doesn’t dramatize anything. He doesn’t know how to craft emotional appeals or write the kind of posts that go viral. He simply shares the link again and again, tagging people, asking quietly: “If you can help, please help. If not, please share.” There’s no begging, no theatrics — just a young man doing everything he can to keep his family alive.

In almost two months, his campaign has received only £71.

Please don’t let his lack of polished language be the reason his family continues to struggle. If you can help, please help. If you can’t, sharing genuinely makes a difference.

Don’t forget this family.