Seedance 2.0 and Google's Veo 3 now produce video so good you cannot tell whether it was made by a fan messing around or a creator building a business.

That is the real problem.

No platform — not ByteDance, not Google, not OpenAI — can write IP rules that work for both groups at once. The tools erased the middle ground. Lawsuits and cease-and-desist letters are tactical interim solutions, at best.

I walked through what this means for The Walt Disney Company, IP holders, and licensing in the AI era.