My last two essays have been about People, Inc.’s (formerly IAC) bet on INVERSION—owning branded products instead of licensing those brands. The first provoked a broader discussion in the ON_Discourse Signal Group Chat about the broader Consumer Products and Goods (CPG) marketplace.

This is a great summary of that discussion. The subtext of the last two essays is how to think about legacy media brands in a more competitive market for SMBs. Matt Chmiel’s summary captures the flip side of that discussion—how to think about the competitive landscape for CPG brands in that same marketplace—and the implications of putting those arguments side-by-side and head-to-head.