Throughout the process, I trusted my creative impulses while ignoring MBA Paul, who kept trying to force rational creative compromises. I listened to my gut, made several bold decisions, and ended up creating something delightful. From the start, I decided I would price this book as a premium product, giving me space to push the creative frontier to an extreme level. This is why the book will launch at $95. The early copies will come with some extras, but the book will remain priced as a premium product. If you want the other editions, you can grab the Kindle for $4.99!