Only in the US 100m people listen to podcasts weekly, approx. 1 hour per day. On the cohort between 18-34 the consumption time of podcast equals the TV one.
Something every company should be aware while allocating its marketing resources, but at least from an avid consumer of podcasts it seems many are missing this huge market opportunity.
It seems like any other domain History podcasts are blossoming.
Here is a list of the History podcasts mentioned in the article, i will add them into my busy podcast list and will try all.
The Rest Is History
Empire -
Black History Buff
Dig
History Hit
The Dollop
You’re Dead to Me
History of the World in 100 Objects
Happy listening!
History podcasts are booming
economist.com/culture/2024/08/06/histor…
from The Economist