Real talk: You agonize over your Instagram hook like your life depends on it. Your Substack title and subtitle deserve the same energy.

The psychology is identical to social media — your title and subtitle are doing the exact same job as a hook, just landing in someone's inbox instead of their feed.

Most Substack writers don't treat them that way, which means they're leaving one of their most powerful conversion tools completely untouched.

The fix is simple: before you hit publish next time, sit with your title and subtitle a little longer. Ask yourself if they would make you stop scrolling. That's where the click happens or it doesn't.

Peek some of my strongest examples below 🫶🏽